Overview

Adyen is a global payments company the offers companies from SME to Enterprise a payment platform that encourages growth. Their API's are incredibly easy to work with and their platform can handle payments regardless of payment type or region with little risk of fraud.

Despite their global success and widespread use, they still suffer from relative anonymity. Many within Adyen have been with the company since the beginning and the brand meaning was easily felt internally, but had not yet been refined and shared externally.

Objectives

Create a brand awareness campaign that captures the unique identity of Adyen and communicates its unique selling points to potential customers.

Outcomes

After diving deep into what existing customers and internal stakeholders loved about the brand, the insight was defined as Adyen's surviving startup "problem solving" mentality. They prided themselves in their ability to unlock opportunities for their clients hence the resulting campaign "business, not boundaries".

Role

Lead Strategist

Brand and campaign strategy

Activities

Internal and external research, creative briefing

Team

Done with the creative minds at dentsu Achtung